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We'll show you how to transform
Complexity into Clarity
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TOOLS OF THE TRADE
How to build an optimised
pricing and promotional plan
Learn how to deliver profitable growth in a complex market with optimal pricing and promotion. Our e-guide outlines four steps to measure and improve your plan.
Four steps to build an optimised pricing and promotional plan
Using econometric modelling as a foundation, you can build an optimised pricing and promotional plan for your porfolio in four steps:
Set your high-level price management strategy
Build your base price strategy
Create your promotional strategy
Test and implement your trade plan
Why Circana?
Important business decisions can't always wait for extended lead times. Broader access to analytics provides decision-making power to those who need it. Empower your organisation with the right product, the right price, and on the right shelf every day. Applying Circana's analytic capabilities to our granular data assets deliver actionable guidance on retail-time business issues, so you can align strategy with opportunity.