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An outlook report from Circana
The way people interact with retail brands continues to evolve in New Zealand against a backdrop of continuing disruption - from a change of government in 2023, promised tax cuts and high rates of inflation, mortgages and migration, to the impact of climate change, carbon offsets and food security. As the cost-of-living crisis continues we now need to focus on navigating the growing pains of the recession.
Key report findings
It's been a tough 12 months for Kiwis and retailers as the cost-of-living crisis continues
Notably, the turbulent grocery landscape saw a grocery commissioner appointed and grocery code implemented as well as legislative changes impacting eggs and vaping, and cyclonic disruption to production.
97%
of Kiwis are concerned about the soaring cost-of-living.
30%
Kiwis have had to dip into their savings to make ends meet.
52%
of small business increased prices to cover their cash flow challenges
“As we launched Gulp Media Network, it was a natural fit to lean on the expertise, deep knowledge, and capabilities of our business that Circana brings to build audiences and analyze the efficacy of media campaigns for Gulp Media Network.”
Ben Tienor
Director, Gulp Media Network
Complexity into Clairty
Breaking new ground
New Zealand
52%
of Kiwis say they are giving up their favourite brands to save money