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An Outlook report from Circana

The way people interact with retail brands continues to evolve in New Zealand against a backdrop of continuing disruption - from a change of government in 2023, a promised tax cuts and high rates of inflation, mortgages and migration, to the impact of climate change, carbon offsets and food security. As the cost-of-living crisis continues we now need to focus on navigating the growing pains of the recession.

Key report findings

It's been a tough twelve months for Kiwis and retailers as the cost-of-living crisis continues

Notably, the turbulent grocery landscape saw a Grocery commissioner appointed and grocery code implemented as well as legislative changes impacting eggs and vaping, and cyclonic disruption to production.

97%

of Kiwks are concerned about the soaring cost-of-living.

30%

Kiwis have had to dip into their savings to make ends meet.

52%

of small businesses increased prices to cover their cash flow challenges

“As we launched Gulp Media Network, it was a natural fit to lean on the expertise, deep knowledge, and capabilities of our business that Circana brings to build audiences and analyze the efficacy of media campaigns for Gulp Media Network.”

Ben Tienor
Director, Gulp Media Network

Complexity into Clairty

52%

of Kiwis say they are giving up their favourite brands to save money

Breaking

new ground

New Zealand