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Outlook hub from Circana:
From little things, big things grow

2023 saw successful brands and retailers transition to a new age of customer experience amid more disruptions led by soaring inflation, interest rates and the fast-rising cost-of-living. Our latest report unpacks key themes like variations of value perception amongst Australian shoppers, Little treat culture and technology innovation being used such as AI.

Key report findings

From little things, big things grow

The value of value is still ever present for Australians, now in the face of disinflation against the backdrop of an economy that has kept growing albeit at a slower pace. This is bringing a change of pace for Australia’s near-term outlook, which has experienced continual economic turbulence ever since we exited from pandemic disruptions.

45%

Australian shoppers are willing to compromise on their favourite brands to save money.

40%

Australian shoppers are cautious about trying new products.

73%

Australians shoppers are more considered in their spending and comparing brand prices before they shop..

“As we launched Gulp Media Network, it was a natural fit to lean on the expertise, deep knowledge, and capabilities of our business that Circana brings to build audiences and analyze the efficacy of media campaigns for Gulp Media Network.”

Ben Tienor
Director, Gulp Media Network

Complexity into Clairty