Who is the connected consumer?

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Who is the
connected consumer?
An outlook report from Circana

Shoppers are again adapting their buying behaviours to match evolving economic conditions.And with the use of connected devices ubiquitous, herein lies a winning path to success and growth in this climate – if you manage the data right.

Key report insights

As the battle for value supremacy remains the pre-eminent issue for retail, our latest report reveals

“As we launched Gulp Media Network, it was a natural fit to lean on the expertise, deep knowledge, and capabilities of our business that Circana brings to build audiences and analyze the efficacy of media campaigns for Gulp Media Network.”

Ben Tienor
Director, Gulp Media Network

Complexity into Clairty

The rise of Gen Z – poised to be the most influential generation.
The role of the value hacker – budget conscious shoppers seeking quality
How the Metaverse and generative AI are changing retail experiences
Social shopping: User-generated content fuels its success