Complete Eats

Competing for the $158 billion dollar food and beverage market.

The Circana 'Complete Eats' report shows what's happening in Australia's food and drink market. It's a $158 billion industry, where inflation makes people spend 6% more per trip, and retail wins over foodservice. Age matters, as under 35s spend more on foodservice, while older ones spend less. Value is key, as both channels try to match price and quality, keeping customers happy and brands strong.
 
Learn more about spending habits and market changes with our free summary report.

We'll show you how to transform

Complexity into Clarity

(C) 2024 Circana

Key report insights

Get a complete view on the in and out of home spending across the $158Bn food and beverage market on Australia. This detailed report tracks spending across both retail food service channels in Australia. 

This report is powered by Circana's using our;

• Shopper Panel capturing $106 billion of in-home food and beverage spending in supermarkets and other retailers.
• CREST foodservice panel capturing $52 billion dollars in and out-of-home food and beverage spend.

• Uncover Opportunities
  Uncover trends and opportunities across in and out of home channels in one place so you can make faster, more confident decisions.
  
  
• Improve Margins and Sales
  Improve margins with optimised pricing and promotion strategies to identify growth opportunities and increase sales.
  
  
• Win Market Share
  Capture more of consumers' spending across food and beverage so you can win market share and grow your business.
  
  
• Why Circana?
  Circana combines unmatched measurement capabilities with deep expertise, so you can look to us as advisors. We guide you to the answers and insights that help you accelerate demand, unlocking new growth for your business.